IT Support Hero
Net Communities was asked to launch an innovative and high-profile campaign for LogMeIn’s remote desktop software targeting the influencers within the IT community.
The campaign’s main component consisted of a competition engagement site (www.ITSupportHero.com), where visitors responded to questions in a quiz in order to create their own IT Support Hero comic strip and enter a prize draw.
The website featured social media engagement that enabled the site to be shared and retweeted by users.
The combination of dynamic advertising and the buzz of the comic experience exceeded the client’s expectations. The campaign over delivered by 20% on the number of competition entries and received a great deal of social media buzz through Twitter mentions and Facebook likes.
The client was extremely pleased with the overall delivery of the campaign and the amount of awareness created, which led to an impressive amount of trial requests.