Building on its relationship with Net Communities after the success of Smarter Trends, IBM wanted to lay claim to an outstanding website that demonstrated the transformative power of big data in the workplace and showed off its cutting edge analytics tools through the world renowned Wimbledon tennis tournament.
Devised, designed, built, populated, maintained, and amplified by Net Communities, Wimbledon Insights was a clear ace, transforming IBM’s data analytics into a rich array of unique written and video content that attracted fans and business decision makers alike through the power of tennis.
The stunningly designed site was a real team effort, showing off both IBM’s technological expertise, and the creative, editorial and production skills of the Net Communities team.
Wimbledon Insights represents one of Net Communities’ biggest success stories to date.
From the client’s perspective, IBM gained hundreds of relevant white paper downloads and thousands of social shares, more than doubling overall audience figures compared to previous Wimbledon campaigns.
Net Communities’ hard work was formally recognised at the prestigious DMA Awards 2013, winning gold for best B2B campaign – a clear case of game, set, and match to the partnership.